Hello everyone, welcome to my “Why Hire Me,” before we get into specifics, check out this brief elevator pitch about who I am.
I am both a social media expert and a soccer expert
Why I am a Social Media Expert
Because of my course work this past semester coupled with several internships I have had, I am a social media expert. Through the creation of a comprehensive mock social media plan, I have a very thorough and practical understanding of social media and the way it can be used for business purposes. Take a look below at the social media calendar I crafted for a café and market in northwest D.C.
- Analyze and understand social media accounts.
- Differentiate between and understand the advantages of different types of content.
- Compare competitor’s social media.
- Set social media goals and provide realistic plans to work towards them.
- Identify target demographics and set strategies to reach them.
- Develop actual content
- Use analytics to understand and improve social media platforms
Why I am a Subject Matter Expert
Experience. Experience. Experience. I have spent most of life in some way participating in the worlds most renowned game. Whether it has been playing soccer from the age of 6 all the way up to the high level club team I played on as a senior in high school, I know the game backwards and forwards. Check out the goal that my 13 year old self scored in the video below.
But my experience in the game does not end on the playing field. I have been a referee for almost 8 years now, have coached at the high school level, professional academy level, internationally in Italy, and have worked in the offices of professional organizations. Throughout my use of this blog I have talked about soccer from a variety of different perspectives;
and a myriad of others. My holistic understanding of the game and wealth of experience demonstrated by this blog show why I would be a great addition to any organization.
Social Media Trends People Need to Know About
Let’s take a turn back to social media for a moment and look at the bigger picture. I have learned a lot this semester through my social media course, not only from my professor but from my peers too. Below are several of my classmates comments on current issues and trends in social media.
What can we learn? The tone of social media is changing, especially when it comes to professionals and politicians. Perhaps it has been kick started by Trump’s rhetoric, perhaps not. But the way people are talking on social media is changing.
What can we learn? This is a sign of things to come. We did several readings throughout the course on the reach and dominion of social media in comparison to government. Will tech companies and social media eventually be more powerful than governments? Maybe not currently, but this is just a measure of how truly powerful social media is already.
What can we learn? Facebook is all powerful, always changing and adapting, adopting features from other platforms. It has its claws in everything.
I have also had to do some tweeting myself this past semester. Let’s take a look at some of my comments on the world of social media.
What can we learn? Social media is compressing the news. People get their daily news consumption from 4-5 words rather than a several hundred word article. The New York Times and many other papers have found a happy medium and crated these “daily briefings.” I read them every morning and recommend checking it out.
What can we learn? Once again, Facebook is ALL powerful. If they are not already ingrained in every facet of life, they will be soon.
What can we learn? There is an ongoing debate regarding “slacktivism” (we will talk more about this later), and opinion is divided. But the takeaway, as Senator Booker notes, is this: be an online activist, but not exclusively online.
What can we learn? We all know that social media is taking over the world. However this is not without bumps in the road. Different cultures and societies adapt to and accept social media in different ways.
The Bigger Picture
Before I sign off, I want to reflect on two very relevant topics in social media; activism and memory. One article that really struck me from this past semester was this piece below.
It talked about “slacktivism” or the growing trend of people as activists on social media. The term refers to people who show their support for activist movements, seemingly only on social media. This means they aren’t actually doing anything and are just slackers then? Right? Maybe not. According to the article I have shared, social media activists can be just as important as real life activists, if not more important. In my opinion, both are necessary for a successful activist movement. While feet on the ground are crucial for the execution of a movement, the awareness that social media raises is unrivaled in previous eras.
The next topic, memory, is somewhat of an unnerving one. Social media never forgets, and it never will. When we die, our social media lives on, and in a way so do we. But how can this be positively spun? Our victories, and the highlights of our life are on record. It is almost like a resume that updates itself. Furthermore, one of the biggest cliches in the book is the idea that looking at the past can help one improve for the future. Well, social media has a record of the past like humans have never had before, so I would like to think that means we can forge better futures for ourselves like never before.
How is this relevant to you as my potential employer? Let’s take a quick look at my
While these analytics are just representative of my Instagram, I would say they also represents my activity on all social media. In other words, while I have a deep understanding of social media, I do not use it habitually. I am no social media activist, I would like to say I prefer action in real life. The long and short of it is that I live in and understand the digital realm as much as the next person, but I would also say that I live in, experience, and take action in the real world more than your average person. I believe this is the perfect balance to strike as a person and worker in the coming age of social media. As for memory, I think this blog and the rest of my social media accurately represent and document my wealth of experiences in soccer.
Thanks for reading, and as always, Go Barca!